Do you know how much your brand is worth?
At a recent panel on Branding in asset management, I was asked how you can calculate the value of your brand. Sadly, the answer was not a simple x+y=£. In fact, since researching the topic further I found there is no one clear answer to how you value your brand equity and show its worth…Read More
1 year ago
Branding: Do all investment managers tell the same story?
How many times have you created content that talks about being ‘client focused’. Lots? Well so has everyone else. Often thought of as a ‘safe’ strategy, brands will often focus on messages such as client focused, global reach, strong risk mRead More