Insights

Digital

1 year ago

Digital marketing team structures

The typical marketing team model for asset management firms involves having a digital marketing team acting as a centre of excellence, being champions for digital (and often user-centric journeys and propositions) and often being the digital delivery

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Digital

1 year ago

The Marketer’s Glossary of GDPR Terminology

With only 3 days left until GDPR becomes official, it’s worth making sure you’re up to speed with knowing your personal data from your pseudonymous data, your data protection officer from your data controller and the difference between right to e

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Digital

1 year ago

FMA Day 4 – Embedding digital in marketing

Thank you to everyone who joined us for Day 4 of the Fund Marketing Academy! Thanks to everyone that provided us with feedback from the day. Slides from the day: Michelle: Read More

Digital

1 year ago

Reinventing Fund Literature – Stoneshot Blog

This post from the team at Stoneshot is timely and useful for marketers and firms considering how they both meet the increasing requirements for prescribed literature a

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