Insights

Market Insight

1 year ago

Top tips for brochure writing

Writing brochures, particularly corporate brochures for asset management companies, can quickly become an exercise in demonstrating facts, figures and how the company differentiates itself (if at all) from others in the industry. And the main sale

Read More

Market Insight

1 year ago

The influence of marketing

The latest Pridham report repeatedly comes back to the influence of marketing.  Not only am I personally delighted to see marketing attributed so squarely to the growth in assets, but there were three key messages that I was reminded of in reading t

Read More

Market Insight

1 year ago

What Makes the Best Event

Following on from their recent survey, Louise Hanna of Open Door Media and Kim Bell of BDifferent joined our latest expert speaker series to hear what makes the best event for European fund selectors. With time and compliance putting even more str

Read More

Market Insight

1 year ago

Backing a greener future: The investment companies helping to tackle environmental issues

Responsible investing – in all its different guises and incarnations – continues to feature heavily throughout trade press. Whilst there remains a significant education gap for fund buyers in understanding what the difference is between ESG, nega

Read More

Market Insight

1 year ago

Winner-takes-all trend gains traction in US asset management

Mutual funds with lowest fees win the most investor inflows Yet another example of the pressure on fund fees. Regulatory pressure, the drive for transparency, the rise of passive investing and years of uninspiring returns are all

Read More

Market Insight

1 year ago

True or false? Five millennial myths busted

The millennial generation is one of the most scrutinised generations in history and given that they are the future consumers it’s vitally important for marketers to understand their behaviour, needs and wants to deliver relevant communications to t

Read More

Market Insight

1 year ago

Now you see it: drawing attention to charges in the asset management industry

Earlier in the month, the FCA unveiled new rules and guidance focused on improving what information investors get from fund managers, including how they are delivering value for money. There was a further occasional paper released at the same time, c

Read More

Market Insight

1 year ago

Expert Speaker Series – Ruth Saunders

Ruth Saunders is a firm favourite speaker on the Fund Marketing Network. Ruth, a marketing, brand  and customer strategy consultant, and recent author of “Read More

Market Insight

2 years ago

Meet your customer – IFA firms

The latest in our expert speaker series for FMN saw Ben Yearsley speak to a group of our members about the IFA segment in the UK, how they work, what is important to them, and how fund marketers can make a difference in this sector. Ben, now Direc

Read More

Most Popular