Insights

Market Insight

11 months ago

Change is all around us

Our latest Expert Speaker Series with Pete Lawery, former Jupiter Merlin fund manager, got me thinking about the implications of all the change around us, including of course Brexit. The attached article from EY reflects some of this and how the indu

Read More

PR & Comms

12 months ago

How are your emails keeping up with the changes in trends happening around us?

We all know the financial services industry is saturated with competition.  Coupled with a time poor audience hungry for information that will aid their decision making, standing out amongst your competitors is crucial.  So, how do your emails keep

Read More

Market Insight

1 year ago

Top tips for brochure writing

Writing brochures, particularly corporate brochures for asset management companies, can quickly become an exercise in demonstrating facts, figures and how the company differentiates itself (if at all) from others in the industry. And the main sale

Read More

Market Insight

1 year ago

The influence of marketing

The latest Pridham report repeatedly comes back to the influence of marketing.  Not only am I personally delighted to see marketing attributed so squarely to the growth in assets, but there were three key messages that I was reminded of in reading t

Read More

Market Insight

1 year ago

What Makes the Best Event

Following on from their recent survey, Louise Hanna of Open Door Media and Kim Bell of BDifferent joined our latest expert speaker series to hear what makes the best event for European fund selectors. With time and compliance putting even more str

Read More

Digital

1 year ago

Pre-click vs post-click experience

When planning an advertising campaign, a lot of time is spent on what is known as the pre-click experience; devising an ad and creating a headline and copy that resonates with your audience.  However, when it comes to converting prospects to custome

Read More

Brand

1 year ago

Do you know how much your brand is worth?

At a recent panel on Branding in asset management, I was asked how you can calculate the value of your brand.  Sadly, the answer was not a simple x+y=£.  In fact, since researching the topic further I found there is no one clear answer to how you

Read More

Market Insight

1 year ago

Backing a greener future: The investment companies helping to tackle environmental issues

Responsible investing – in all its different guises and incarnations – continues to feature heavily throughout trade press. Whilst there remains a significant education gap for fund buyers in understanding what the difference is between ESG, nega

Read More

Video: Views Insights & Perspectives – Dick Turpin

We caught up with Dick Turpin, Managing Director at Artemis, to ask him some questions as part of our Views, Insights & Perspectives video series. Dick reflected with Georgina Field on his thirty year career, the changes he has seen within the

Read More

Most Popular