Insights

Strategic Planning

1 year ago

Alarm bell over ‘valley of death’ for mid-sized asset managers

Outlook for companies with no competitive edge is bleak, warns consultancy firm Bain. But is it a perfect storm or a perfect opportunity? A severe squeeze on profits over the next five years will drive many mid-sized asset mana

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Strategic Planning

1 year ago

What will 2019 bring?

Now, I’m not one to wish the summer away and for those who are thinking that it’s too early to begin on the ‘New Year, new me’ mantra, I’m in total agreement. Being organised and staying ahead of the curve however certainly has its advantag

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PR & Comms

1 year ago

French regulator rules out campaign to restrict UK fund managers

With nearly two in five asset managers reportedly looking at Brexit relocations, the latest from the European Banking Association (EBA) might make the remaining three fifths re-evaluate their position. The EBA’s contradiction of the Bank of Englan

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Integrated Campaign

1 year ago

I knew it wasn’t dead…

It never ceases to bewilder me when, during a campaign tactics discussion, someone immediately puts the kybosh on direct mail. “It’s too expensive”, “we live in a digital age”, “people throw post away” and my personal favourite “direc

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Digital

1 year ago

Digital marketing team structures

The typical marketing team model for asset management firms involves having a digital marketing team acting as a centre of excellence, being champions for digital (and often user-centric journeys and propositions) and often being the digital delivery

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Brand

1 year ago

Branding: Do all investment managers tell the same story?

How many times have you created content that talks about being ‘client focused’. Lots?  Well so has everyone else. Often thought of as a ‘safe’ strategy, brands will often focus on messages such as client focused, global reach, strong risk m

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Digital

1 year ago

The Marketer’s Glossary of GDPR Terminology

With only 3 days left until GDPR becomes official, it’s worth making sure you’re up to speed with knowing your personal data from your pseudonymous data, your data protection officer from your data controller and the difference between right to e

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Regulatory

1 year ago

FCA board agrees to ditch ‘value for money’ tag

Friday saw the FCA release minutes from the most recent Board meeting, showing that amongst the plans to tackle weak competition the FCA has agreed to remove the term ‘value for money’ from the final rules relating to the Asset Management Market

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Content

1 year ago

Why thought leadership remains a missed opportunity

In an age of digital addiction and short attention spans, it’s tempting to assume that there’s no time for longer, skilfully written and articulated thought pieces. That they could be consigned to history, dismissed as quaint quirks of an analogu

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