The Fund Marketing Academy provides a five day training and development programme for marketing professionals, typically with 3-5 years’ experience, within the fund management industry. Spread over a year, each day focuses on a different topic and is split between presentations from industry experts and interactive workshop sessions.

The Academy provides:

  • An opportunity for investment marketers to learn from and share challenges and experiences with their peers
  • Leadership skills to develop personal confidence
  • Professional development to complement internal HR programmes
  • Incentive scheme to reward standout performance for individual members of marketing teams
  • Interactive and educational with practical and tangible outcomes
  • External marketing influences and broader knowledge base, to bring new and different perspectives to your marketing

The course is limited to 30 participants, to encourage a more interactive and hands-on learning experience.

View the agenda for the Academy 2018-2019.


The course will be led by a team of highly experienced industry practitioners and specialists. Each module will include input from a selection of industry leaders, independent industry advisers and service providers.

View the speakers for the Academy 2018-2019.

Learning outcome

At the end of the course in June, candidates will be asked to submit an assignment, utilising the tools and knowledge they have gained on the course. There will be an individual award agreed by a panel of our speakers for the best assignment.

Who should attend

This course is designed for all-round marketers with 3-5 years’ experience. 
Fund Marketing Academy


  • Develop marketing & commercial skills over five days
  • Lead by highly experienced industry practictioners
  • CIM endorsed learning outcomes
  • Opportunity to network with industry peers and leaders
  • Runs from September – June
  • Takes place at 12 Hayhill, Mayfair, London
Join the Academy

What's Included

Build Connections

Join other marketers from within the industry in a structured, educational programme and forum

Enhance Knowledge

Broaden knowledge and awareness of the asset management landscape, the competition, the client base, regulation and other external influences.

Broaden Your Ideas

Bring new ideas and perspectives on marketing strategy, sales and communications mix, the media landscape and other suppliers.

Career Development

Gain valuable leadership skills from subject experts


"In my opinion, if you have a marketer in your team at a junior or mid-level, who’s bright and wants to learn - and equally you want to develop them - then the fund marketing academy is a no-brainer. The breadth, depth and quality of the programme is second to none and all of my team who have participated have demonstrably benefited."

Vik Heerah, Head of UK Marketing, Artemis

“Very engaging speakers, great thought provoking discussions and good opportunity to speak to others in the same industry.”

Alexander Macneil, Marketing Manager, Architas

“Thought provoking, varied and relevant to our current challenges.”

Esther Armstrong, Content Strategist, International, BNY Mellon